Executive Summary
This report audits four home services websites operating across Oklahoma and North Texas. Graco Heating & Air operates a dual-market business from Ardmore, OK and Lewisville, TX — serving 5 Texas counties (Denton, Collin, Dallas, Cooke, Grayson) plus Southern Oklahoma.
Triple Play and Affordable Door serve the OKC Metro from Edmond and Oklahoma City respectively.
Ardmore HQ • (580) 742-7584
Serving: Ardmore, Durant, Sulphur, Madill, Kingston, Davis, Duncan
Lewisville HQ • 817-725-9234
TX Lic #TACLA00017212E
Serving: Lewisville, Frisco, Plano, McKinney, Denton, Flower Mound, Carrollton, Sherman, Gainesville + more
HVAC • Ardmore OK + Lewisville TX • Est. 1994 • Dual Market
HVAC & Plumbing • Edmond, OK • Veteran-Owned
DUPLICATE — Real estate template content • Must redirect
Garage Doors • OKC Metro • OU Athletics Sponsor
Deep Dive Analysis
gracoac.com • DUAL MARKET: Oklahoma + North Texas
All OK HVAC (1.5M homes × $350)
Southern OK radius (65K homes)
12-15% share (from 3-5%)
Denton County (~1M pop) • Collin County (~1.2M pop) • Dallas County (~2.66M pop) • Cooke County (~42K) • Grayson County (~136K)
5-County TX HVAC (1.8M homes × $450)
Lewisville corridor (450K homes)
1-2% share (from ~0.3%)
| Task | Hrs | Cost |
|---|---|---|
| Fix 403 error — restore website access | 4 | $400 |
| Consolidate to 2 numbers (1 OK, 1 TX) | 3 | $300 |
| 301 redirect gracoheatandair.com → gracoac.com | 4 | $400 |
| Set up Google Search Console & Analytics (both markets) | 4 | $400 |
| Task | Hrs | Cost |
|---|---|---|
| Full NAP audit + citation cleanup (OK + TX directories) | 16 | $1,600 |
| Set up 2 Google Business Profiles (Ardmore + Lewisville) | 8 | $800 |
| Schema markup (LocalBusiness, Service, FAQ) — both markets | 10 | $1,000 |
| AI chatbot with booking + market routing | 12 | $1,200 |
| Online booking system integration | 12 | $1,200 |
| Core Web Vitals + speed optimization | 8 | $800 |
| Financing calculator widget (GoodLeap/Service Finance) | 6 | $600 |
| Task | Hrs | Cost |
|---|---|---|
| Create 13 North TX city landing pages (Frisco, Plano, McKinney...) | 39 | $3,900 |
| Create 8 Southern OK city landing pages | 24 | $2,400 |
| Launch blog: 6 posts/month (3 TX, 3 OK content) | 24 | $2,400 |
| Google Ads campaigns: separate OK + TX campaigns | 16 | $1,600 |
| Local Services Ads (Google Guaranteed) — both markets | 8 | $800 |
| Review generation automation for both locations | 10 | $1,000 |
| Social media revamp (Facebook, IG, Nextdoor × 2 markets) | 12 | $1,200 |
| Video content creation (testimonials, service walkthroughs) | 13 | $1,300 |
| Task | Hrs | Cost |
|---|---|---|
| Ongoing SEO content: 6 posts/month × 7 months | 84 | $8,400 |
| PPC management + optimization (OK + TX campaigns) | 56 | $5,600 |
| Link building (TX chambers, OK partnerships, home builders) | 42 | $4,200 |
| Quarterly website UX + CRO improvements | 21 | $2,100 |
| Reputation management + review responses | 14 | $1,400 |
| YouTube/video marketing campaigns | 20 | $2,000 |
calltripleplay.com • Edmond, OK • Veteran-Owned
OKC HVAC+Plumbing
530K homes × $500/yr
Edmond + NW OKC
120K homes
Target: 5-8% (from ~1-2%)
Duplicate site — MUST redirect to gracoac.com immediately
Consolidation could boost gracoac.com organic traffic by 15-25% and eliminate NAP confusion hurting both markets.
affordabledoor.net • Oklahoma City • OU Athletics Sponsor
OK Garage Door Market
975K homes w/garages
OKC Metro (371K homes)
Target: 8-12% (from ~2-4%)
Market Intelligence
Investment Summary
| Site | Market | P1 | P2 | P3 | P4 | Hours | Total |
|---|---|---|---|---|---|---|---|
| gracoac.com | OK + TX | $1,500 | $8,200 | $14,600 | $23,700 | 480 | $48,000 |
| calltripleplay.com | OK | $5,000 | $10,200 | $8,400 | $15,600 | 392 | $39,200 |
| gracoheatandair.com | REDIRECT | $1,700 | $1,000 | — | — | 27 | $2,700 |
| affordabledoor.net | OK | $5,000 | $8,600 | $5,600 | $14,000 | 332 | $33,200 |
| Grand Total | $13,200 | $28,000 | $28,600 | $53,300 | 1,231 | $123,100 | |
OK + North TX markets combined
Across all sites + both states
$123.1K → $17.6-$25.9M revenue
Execution Roadmap
Fix gracoac.com 403. Redirect gracoheatandair.com. Consolidate phone numbers. Set up analytics for OK + TX.
Chatbots on all sites. Schema markup. Core Web Vitals. NAP cleanup across OK + TX directories. Dual GBP profiles for Graco. Online booking systems.
Create 40+ location pages across all sites (13 TX + 8 OK for Graco alone). Blog launches. Google Ads for OK + TX. Review automation. Video production.
Ongoing content (16-18 posts/month total). PPC optimization. Link building in both markets. YouTube ads. Community PR. Full market capture.